The Media Sales and Marketing Program teaches both traditional and contemporary skills in digital marketing, terrestrial advertising, and new media branding. These Media Sales and Marketing Program assists new, intermediate, and experienced broadcast media professionals in becoming more competitive in a changing media landscape. Students are instructed in commercial writing and business communications skills, client relationship approaches, and sales presentations. The program also provides advanced education in contemporary advertising and marketing fields, such as social media marketing, mobile device advertising, and internet-based analytics to demonstrate marketing campaign results and outcomes. When…
Careers begin with Marketing and Sales , Public Relations (M. A.)
